The Founders Story – Meet the real Marvee


You may notice we tag our notifications and messages with “Powered with by Marvee”. This is for a very specific reason. The inspiration for our solution is a real person, the founder’s mom. Her name is Marvee.

Marvee (94yrs old) has raised six children, was an active tennis player well into her late 80’s and overall has been blessed with good health. However, several years ago Marvee began to lose her vision due to macular degeneration, a common eye disease among the aging. Marvee became legally blind and had to deal with the loss of her visual independence and the increased isolation and dependence that has followed. It is a journey of adjustment for Marvee, and for her children growing into the ever-changing role of family caregivers, local and remote.

Marvee’s children, always on the hunt for gadgets to help, discovered the newly-launched Amazon Echo back in December 2014. The Echo is a hands-free wireless speaker you control with your voice. “The Echo was an immediate hit with mom. She didn’t need to see the device, feel for a button to get something to work or even touch it! She quickly was asking Alexa for her favorite music, the news, and to listen to her Kindle books. It’s fantastic! A wonderful thing to watch her increased feeling of independence. We just want mom to stay safe, connected and happy”.

Over time Marvee began to ask for certain things that were unique to her and her limitations. Thus an idea was born. “Let’s build a companion app for mom and the millions like her with vision, mobility or aging challenges. And for us to manage what she needs all in one place. We’ll name it after her and call it Marvee!”.

The idea was mapped out, services defined with input from the real Marvee and we moved from idea to reality. Through the process we became even more aware of how “mom” is not alone. There are over 100 million people with vision, mobility or aging challenges, many desiring to age-in-place as long as possible. There are 45 million family caregivers looking for ways to care for a loved one with ease and awareness.  This drives our passion to help!

Our initial integration is an app, an Alexa Skill, working with the Amazon Echo, Echo Dot and other Alexa-enabled devices. We’ll integrate in the future with Google Home, Apple’s Siri and other voice service platforms. But first, welcome to the Marvee Alexa Skill!  Marvee is a companion care solution that gives those hindered by limited vision, mobility or aging challenges an easy way to communicate with family and caregivers just by using their voice! Specific needs for both the senior adult and family caregiver all managed in one centralized location and “Powered with by Marvee”.

Let’s meet our loved ones wherever they are and help!

Heidi Culbertson

Founder & CEO

Voice-first designer, caregiver and daughter of the real Marvee



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About Us

Meet the Marveelous Labs team. Marvee was born from conversations on how we’re helping our aging parents, how technology can make a difference and our desire to always meet our folks where they are. Constantly on the lookout for ideas to help our parents continue to feel independent and safe, and also concerned about the long-term picture, we decided we should play a small part in changing the norm, to be part of the care revolution and help disrupt aging.

Our backgrounds in mobile apps, the Internet of Things, Alexa Skill development and caregiving all point us to providing voice-driven apps to help those with vision and mobility limitations, typical aging challenges and family caregivers.  Our Marveelous Labs team of designers and developers is building out Marvee, a care companion and concierge platform – just ask Marvee for quality of life for loved ones and family caregivers.

We span millennial through boomer generations bringing a cross section of caregiver experiences. We’re here to make a difference to impact aging care.