a short story about Marvee, the company
Marvee was created in 2015, within months of founder, Heidi Culbertson, experiencing the profound impact of voice assistant technology as a possible solution to help an aging mother. With the 2014 launch of the Amazon Echo, Ms Culbertson immediately saw the value in hands-free voice solutions for improving quality of life. Since then, Marvee, has become a recognized leader in voice-first strategy and conversation design, with a specialty in creating voice experiences to engage older adults. We are a strategic voice design consultancy helping write a new narrative for the varied 50+ cohort.
The name of our company, and the original Ask Marvee Skill, was born from conversations on how to help our aging parents, how voice technology can make a difference, and a desire to combat social isolation and improve quality of life. You may notice we tag our notifications and messages with “Powered with by Marvee”. This is for a very specific reason. The inspiration for our solution is a real person, the founder’s mom. Her name was Marvee.
Marvee raised six children, was an active tennis player into her late 80’s and overall was blessed with good health. However, at the age of 90, Marvee began to lose her vision due to macular degeneration and suddenly had to deal with the loss of her visual independence and the increased isolation and dependence that followed. It’s was a journey of adjustment for Marvee, and for her children growing into the ever-changing role of family caregivers, local and remote.
Marvee’s children, always on the hunt for gadgets to help, discovered the newly-launched Amazon Echo back in December 2014. “The Echo and Alexa were an immediate hit with mom. She didn’t need to see the device, feel for a button or even touch it! Mom was soon asking for her favorite songs, listening to her books, it was fantastic!”
Over time Marvee began to ask for certain things that were unique to her and her limitations. Thus an idea was born. “Let’s build voice apps for mom that are specific to her, and easy for us to manage. We’ll name it after her and call it Marvee!”. And the journey began. Let’s meet our loved ones wherever they are and make life better.
Philosophy & Mission
ABOUT THE 50+ COHORT
ABOUT QUALITY OF LIFE
AND BELIEVE VOICE MAKES LIFE BETTER
Heidi Culbertson, recently nominated for a Project Voice Award as Voice/AI Pioneer of the Year, and previously named a 2019 top 44 leader and top 10 influencer in the Voice industry, is a keynote speaker, advisor, designer and CEO of Marvee, the voice strategy consultancy and conversation design studio sparking innovation to better engage the 50+ cohort. A graduate of Miami University (OH), Heidi has served in multiple executive leadership roles in a career immersed in emerging technology, leading at the forefront of wireless, mobile, and IoT technologies, working with enterprise customers designing solutions often being adopted for the first time.
Heidi now works at the intersection of voice technology and longevity presenting globally on voice strategy, value-centered voice design, and the promise of voice technology to meet the wants and needs of the large and varied older adult population. Heidi leads voice design workshops, and has spoken at multiple conferences including the Voice Summit, the Voice of Healthcare, Humana’s Disruptive Tech Summit and the ISG World Conference. Heidi has also been a guest on a variety of industry podcasts. Heidi’s mission is simple: to champion the creation of context-aware voice experiences to make life better for older adults, families, and those who care for them throughout the aging journey.
in the news
Humana Disruptive Tech Summit, Keynote, September 2019
Voice of Healthcare Summit, Keynote, August 2019
Voice Summit Design Workshop, blog post, July 2019
Building Better Voice Experiences, Houndify, June 2019
Lessons From Early Adopters of Voice, February 2019
2019 Predictions from 35 Industry Leaders, January 2019
Top 15 voice AI Influencers to follow on Twitter, December 2018
Kiplinger – Voice Assistants can Help Older Adults, August 2018
The Octogenarians Who Love Amazon’s Alexa, June 2017
AARP Longevity Network, Entrepreneur of the Week, December 2016
Florida Trends Report, November 2016
AudioBurst: Top 20 Alexa Skills everyone should know, November 2016
Oliver Wyman Health, May 2016