A Short Story about Marvee, the company

Marvee was created in 2015, within months of the founder, Heidi Culbertson, experiencing the profound impact of voice assistant technology as a possible solution to help an aging mother (read the full back story here).  With the 2014 launch of the Amazon Echo, Ms Culbertson immediately saw the value in hands-free voice solutions for improving quality of life. Since then, Marvee, has become a recognized leader in voice-first strategy and conversation design, with a specialty in creating voice experiences to engage older adults. We are a strategic voice design consultancy helping write a new narrative for the aging journey.


Heidi Culbertson, recently named as a top influencer in the Voice Industry, is a VoiceFirst speaker, advisor, and the CEO of Marvee, a voice strategy consultancy and conversation design studio helping spark innovation to better engage the 50+ cohort. A graduate of Miami University (OH), Heidi has served in multiple executive leadership roles in a career immersed in emerging technology, leading at the forefront of wireless, mobile, and IoT technologies, and working with enterprise customers designing solutions often being adopted for the first time. After caring for an elder parent, Heidi now works at the intersection of voice technology and aging. Founding a voice design and development company, Heidi leads voice design workshops, and has spoken at multiple conferences including the Voice Summit, the Voice of Healthcare, Humana’s Disruptive Tech Summit, What’s Next Boomer Summit, and the ISG World Conference. Heidi has also been a guest on a variety of industry podcasts including Voicebot.ai, VoiceFirst.fm and VUXWorld. Heidi’s mission is simple: to champion the creation of context-aware voice experiences to make life better for older adults, families, and those who care for them throughout the aging journey.

In The News

Humana Disruptive Tech Summit, Keynote, September 2019

Voice of Healthcare Summit, Keynote, August 2019

Voice Summit Design Workshop, blog post, July 2019

Building Better Voice Experiences, Houndify, June 2019

Lessons From Early Adopters of Voice, February 2019

2019 Predictions from 35 Industry Leaders, January 2019

Top 15 voice AI Influencers to follow on Twitter, December 2018

Podcast: Voicebot.ai – Heidi Culbertson, CEO of Marvee, on Voice and the Elder Community, November 2018

Podcast: VUX World – How to Design a Voice Experience for Older Generations, November 2018

Kiplinger – Voice Assistants can Help Older Adults, August 2018

Podcast: Alexa in Canada: Voice Influencer Roundup on Voice Summit 2018, July 2018

Podcast: This Week in Voice, Special Voice Summit Edition, July 2018

Southwest Florida Technology Group presents Voice First, July 2018

SMA Home – Platform Services for Independent Living,  June 2018

Oakland Press – Voice technology Helps Older Adults, June 2018

Podcast: Alexa in Canada: Alexa and Aging presented by Heidi Culbertson with Marvee,  May 2018

What’s Next Boomer Summit, Heidi Culbertson – Panelist: The Future of Voice First technology,  March 2018

Kaiser Health: New Technologies help seniors age in place – and not feel alone, March 2018

2018 Market Overview of Technology for Aging in Place, March 2018

The Future of Voice-First Technology and Older Adults 2018. March 2018

Longevity Network – Marvee Participates in Brookdale EIR Program, July 2017

The Octogenarians Who Love Amazon’s Alexa, June 2017

MedCityNews: How to succeed in the 50+ healthcare market, April 2017

AARP Longevity Network, Guest Voices: Heidi Culbertson of Marvee on The Potential of Chatbots, February 2017

Seven Examples of Voice-First Approaches to Benefit Older Adults, February 2017

AARP Longevity Network, Entrepreneur of the Week, December 2016

Florida Trends Report, November 2016

AudioBurst: Top 20 Alexa Skills everyone should know, November 2016

Aging in Place Technology Watch, September 2016

Marvee presents as finalist at the Silicon Valley Boomer Venture Summit Business Plan Competition (June 2016)

Oliver Wyman Health, May 2016