About Us


a short story about Marvee, the company

Marvee was created in 2015, within months of founder, Heidi Culbertson, experiencing the profound impact of voice assistant technology as a possible solution to help an aging mother. With the 2014 launch of the Amazon Echo, Ms Culbertson immediately saw the value in hands-free voice solutions for improving quality of life. Since then, Marvee, has become a recognized leader in voice-first strategy and conversation design, with a specialty in creating voice experiences to engage older adults. We are a strategic voice design consultancy helping write a new narrative for the varied 50+ cohort.


The name of our company, and the original Ask Marvee Skill, was born from conversations on how to help our aging parents, how voice technology can make a difference, and a desire to combat social isolation and improve quality of life. You may notice we tag our notifications and messages with “Powered with  by Marvee”. This is for a very specific reason. The inspiration for our solution is a real person, the founder’s mom. Her name was Marvee.

Marvee raised six children, was an active tennis player into her late 80’s and overall was blessed with good health. However, at the age of 90, Marvee began to lose her vision due to macular degeneration and suddenly had to deal with the loss of her visual independence and the increased isolation and dependence that followed. It’s was a journey of adjustment for Marvee, and for her children growing into the ever-changing role of family caregivers, local and remote.


Marvee’s children, always on the hunt for gadgets to help, discovered the newly-launched Amazon Echo back in December 2014.  “The Echo and Alexa were an immediate hit with mom. She didn’t need to see the device, feel for a button or even touch it! Mom was soon asking for her favorite songs, listening to her books, it was fantastic!”

Over time Marvee began to ask for certain things that were unique to her and her limitations. Thus an idea was born. “Let’s build voice apps for mom that are specific to her, and easy for us to manage. We’ll name it after her and call it Marvee!”.  And the journey began. Let’s meet our loved ones wherever they are and make life better.


Philosophy & Mission





Heidi Culbertson, recently nominated for a Project Voice Award as Voice/AI Pioneer of the Year, and previously named a 2019 top 44 leader and top 10 influencer in the Voice industry, is a keynote speaker, advisor, designer and CEO of Marvee, the voice strategy consultancy and conversation design studio sparking innovation to better engage the 50+ cohort. A graduate of Miami University (OH), Heidi has served in multiple executive leadership roles in a career immersed in emerging technology, leading at the forefront of wireless, mobile, and IoT technologies, working with enterprise customers designing solutions often being adopted for the first time.

Heidi now works at the intersection of voice technology and longevity presenting globally on voice strategy, value-centered voice design, and the promise of voice technology to meet the wants and needs of the large and varied older adult population. Heidi leads voice design workshops, and has spoken at multiple conferences including the Voice Summit, the Voice of Healthcare, Humana’s Disruptive Tech Summit and the ISG World Conference. Heidi has also been a guest on a variety of industry podcasts. Heidi’s mission is simple: to champion the creation of context-aware voice experiences to make life better for older adults, families, and those who care for them throughout the aging journey.

in the news

Overcoming the Top 3  Challenges of Voice AI Adoption, SoundHound, November 2019

Humana Disruptive Tech Summit, Keynote, September 2019

Voice of Healthcare Summit, Keynote, August 2019

Voice Summit Design Workshop, blog post, July 2019

Building Better Voice Experiences, Houndify, June 2019

Lessons From Early Adopters of Voice, February 2019

2019 Predictions from 35 Industry Leaders, January 2019

Top 15 voice AI Influencers to follow on Twitter, December 2018

Podcast: Voicebot.ai – Heidi Culbertson, CEO of Marvee, on Voice and the Elder Community, November 2018

Podcast: VUX World – How to Design a Voice Experience for Older Generations, November 2018

Kiplinger – Voice Assistants can Help Older Adults, August 2018

Podcast: Alexa in Canada: Voice Influencer Roundup on Voice Summit 2018, July 2018

Podcast: This Week in Voice, Special Voice Summit Edition, July 2018

Southwest Florida Technology Group presents Voice First, July 2018

SMA Home – Platform Services for Independent Living,  June 2018

Oakland Press – Voice technology Helps Older Adults, June 2018

Podcast: Alexa in Canada: Alexa and Aging presented by Heidi Culbertson with Marvee,  May 2018

What’s Next Boomer Summit, Heidi Culbertson – Panelist: The Future of Voice First technology,  March 2018

Kaiser Health: New Technologies help seniors age in place – and not feel alone, March 2018

2018 Market Overview of Technology for Aging in Place, March 2018

The Future of Voice-First Technology and Older Adults 2018. March 2018

Longevity Network – Marvee Participates in Brookdale EIR Program, July 2017

The Octogenarians Who Love Amazon’s Alexa, June 2017

MedCityNews: How to succeed in the 50+ healthcare market, April 2017

AARP Longevity Network, Guest Voices: Heidi Culbertson of Marvee on The Potential of Chatbots, February 2017

Seven Examples of Voice-First Approaches to Benefit Older Adults, February 2017

AARP Longevity Network, Entrepreneur of the Week, December 2016

Florida Trends Report, November 2016

AudioBurst: Top 20 Alexa Skills everyone should know, November 2016

Aging in Place Technology Watch, September 2016

Marvee presents as finalist at the Silicon Valley Boomer Venture Summit Business Plan Competition (June 2016)

Oliver Wyman Health, May 2016