Our Framework For Understanding Users

The 50+ cohort is a massive demographic. If we choose to view older adults through a different lens than a chronological number, we will better meet them where they want to be met. We often mark stages of life as milestones. We apply this to design thinking.

Design Matters

We all fall somewhere within a spectrum of athletic to independent to assisted, whilst throwing in a few challenges along the way. We believe looking at who users really are reveals data-driven conversational design needs that bring forth great ideas for enhanced user flows, high-quality content and overall better voice experiences for all.