Our Framework For Understanding Users
The 50+ cohort is a massive demographic often identified as one monolithic block, and too often identified only by a chronological number. Instead, we utilize our stage-of-life framework to contextually design engagement to meet older adults where they want to be met, and ensuring creation of voice experiences that do not inadvertently exclude the older adult audience.
We all fall somewhere within a spectrum of athletic to independent to assisted, whilst throwing in a few challenges along the way. We believe looking at who users really are reveals data-driven conversational design needs that bring forth great ideas for enhanced user flows, high-quality content and overall better voice experiences for all.