Designing Journeys #2 – Cruising

Cruising on cruiser bikes or serious cyclists

Staying active at every stage of life is important, especially as we age. Imagine all the different ways we can prompt, encourage and enjoy staying active. When designing a voice experience for an activity, while there are many things to consider, look for the intersections of information and friction. Begin with a small, simple friction point to help folks remain active. The journey to go for a bike ride begins with the weather, dress, bike readiness, the ride, the cool down…..  much opportunity for voice as a team mate for cruisin’ along.

Voice Designer tip – great to insert a health or info tip along with a congratulations!

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