Education. Strategy. Design.pioneering aging with voice
we’re expert strategists
We help clients understand the 50+ demographic, assisting to define the right strategy for optimum engagement in a voice-activated world. We are technologists with a deep knowledge of the boomer, silent and greatest generations and how they interact with technology. A force to be reckoned with, Voice is the right technology, at the right time, for the large and fast-growing 50+ population controlling approximately 80% of household wealth, and estimated to generate $15 trillion economic opportunity in 2020.. We know the audience, we know the market, we know voice technology. Let’s work together.
we design experiences
Voice+AI conversation design, context, sonic branding, multi-modal channels and so much more. Crafting a successful voice experience (VUX) and designing the proper voice interaction model (VUI) is crucial to creating a high-quality voice application your audience will love and use. One of our company mission goals is for everyone to learn to design for the 1B globally over the age of 50. It’s a huge population, with nuanced needs, and varied personas from athletic to care-dependent. Voice is a perfect fit. Contact us to schedule a Voice Design Workshop, or pre-register for our upcoming online design course.
Silver Users - Testing
we test with real users
Want to engage older users using Voice Assistant Technology? The key is to interact with them, from the start. We offer real-user testing services for voice app designers and developers to help ensure a voice experience engages well. We’ve grown a community of older adults ranging in age from fifty to ninety-eight. We call them our “Silver Users”. We’ve crafted our table testing process to meet the unique voice needs of older adults, and customize test groups by expertise (newbies/power users), and/or age (generation). It’s important to interact with live users in real-life settings. Leverage our expertise, schedule a table test, and receive Silver User feedback.
we build for engagement
Our services for customized voice app experiences ensures a user-first perspective, aligned with business value. We’ve spent 20+ years embedded in mobile UX, and bring that experience to the Voice world. We understand the technical constraints of todays emerging voice technology, and how to scale for future capability. Since late 2014, we’ve trained tens of thousands on voice assistant use, lived within user scenarios, are steeped in user experience, and created a multitude of voice experiences. From design and development to publishing and analytics, Marvee is your partner in Voice.